Pancakes in Sutherland. By @RomanLapacz

Roman Lapacz

By Roman Lapacz


Pancakes in Sutherland.

At the SCA, you will get the chance of having your mind blown by advertising legends on a daily basis. All you have to do is sit down, listen, and wait for your perspective on the world to be completely changed in a few sentences. Pretty damn awesome right?

Oh, that’s not enough for you?

Well, what about goin’ out for free pancakes with them?

Yep, last week Marc gave us the chance to win a place for an afternoon in a crêpe restaurant in the delightful company of Rory Sutherland.

I’m ashamed to say it, but I had no idea who Rory was before he came for a masterclass a few month ago. Turns out he is the current ECD of OgilvyOne (not a big deal really), and one of the most incredible human beings I’ve met so far. So if it’s the first time you hear about him, I suggest you stop reading this student scab right now and go treat your brain with a few of his talks:

Now watching him sharing his great insights is one thing, being lucky enough to see him live is another, but I have no words to say how grateful I am for having the opportunity to sit right next to him and have an actual conversation.

When I entered the restaurant, the place right next to him was free, and I felt like a 14 year old girl at a Justin Bieber concert who is asked to go on stage.

So here I was, 20 centimetres from a living legend, trying to cope with the energy and wisdom he was spreading all over the place, and doing my best not to say anything too stupid.

As I said earlier, you will come across a lot of great minds at the SCA. They will teach you amazing lessons taken from their unique life experience, each one really different and great in their own way.

But meeting Rory I realised that what makes him so inspiring is that besides the incredible amount of knowledge he has accumulated over the years, you can still see the child inside of him. Sometimes, really intelligent persons have life experience that makes them become sarcastic, and they somehow lose sight of the beauty of the world around us.

Not Mr.Sutherland.

This man is lively, playful and genuinely interested in what everyone has to say.

He is always questioning everything around him, trying to understand why things are the way they are and asking how can we make them better in the most interesting ways.

And I think it’s one of the qualities that has made him so successful, especially in advertising.

Our job is to solve problems, and how can you hope to do that if you don’t see them?

As creatives, we have to keep asking why all the time, and look at the world in many different ways, so we can come up with the best solutions.

On that day, Rory shared with us enough great insights to write dozens of Scabs, but the main lesson I’ve taken from him is that if you keep your eyes open like a kid and use your brain like an adult, you have all the chances to be really successful, solve tons of problems and have a lot of fun along the way.

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