By Tomo Taka

 

Term one in quotes 

 

Term one is in the books. And as the dust settles on the year, I took a few minutes to read over the notes I made during our first few months at SCA. Every other line featured words of wisdom from the school’s sprawling network of mentors. Little nuggets of gold everywhere.

Here are just a few highlights…

 

‘Target the creatives you want to work for, not just the agency.’

– Pete and Ollie, creative team at BMB.

 

‘Think about big things while you’re doing small things so that all the small things go in the right direction.’

– Alvin Toffler (Marc’s hero)

 

‘Don’t seek praise. Seek criticism.’

– Alex Taylor

 

‘Excellence is not an act, it’s a habit.’

– Aristotle, quoted to us during Diana Jervis Reed’s crash course in time management

 

‘Don’t burn bridges, build tunnels.’

– Marc talking about networking

 

‘Life’s what happens when you make other plans.’

– Not sure who, think it might be Pete. 

‘A problem well stated is a problem halfway solved.’
– Marc
‘I’ve learned that people will forget what you said, people will forget what you did, but people never forget how you made them feel.’

– Maya Angelou, quoted to us by Neil Pavitt

‘If you think you can or if you think you can’t, then you’re right.’

– Peter Souter

‘Ads are words, pictures and insights.’

– Peter Souter. Again.

 

‘Make them laugh, cry or think.’

– Peter Souter. Again. Again.

 

‘If you work from knowledge you are not going anywhere new.’

– Paul Arden, quoted to us by Alex Taylor.

 

‘Story is the art of empathy.’

– Richard Jacobs

 

‘Real creativity happens with no money, no commission, no deadline.’

– Nathalie Gordon of Sunshine agency

 

‘Weapons of mass distraction.’
– Steve Harrison

 

‘A communication must be concerned with the “unchanging man”, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.’

– Bill Bernbach, quoted to us by ex SCAer Seb Howling (I think).

 

‘Emulate the masters until you find your own voice.’
– Steve Harrison

 

‘Speak to people like they’re people.’
– Vikki

 

‘The world’s getting better and better, worse and worse – faster and faster.’

– Dave Pearl

 

‘You never really understand a person until you consider things from his point of view. Until you climb inside of his skin and walk around in it.’
– Atticus Finch in To Kill a Mockingbird, quoted to us by Olly Markeson from BETC

 

 ‘If you can’t write something startling, then don’t write anything at all.’

– Dan Wieden, quoted to us by Caroline.

 

‘We are the music makers, we are the dreamers of dreams.’
– Arthur O’Shaughnessy via Laura J Bambach.

 

‘The only possible weapon we have is reason.’
– the legend that is Tony Brignull

 

‘Merry Christmas and a Happy New Year to one and all.’