The Importance of being earnest – By @now_pictured

By Ivan Stanojevic


The Importance of being earnest


Term 2 has been crazy. Time somehow seems to be moving even faster than ever before. Marc is telling us how we should plan out our days and free time, but it seems like we’re always in the run against the clock and we’re losing. Alas, some time spent with the time management quadrant may solve that. We shall see.


But it’s never dull. Be it masterclasses that run late, visits from amazing guest mentors or researching cruise ships, we’re constantly growing. You get a brief, have lunch, do some brainstorming then you suddenly realize 5 hours have passed. Working on briefs after the Christmas break has felt amazing. The workload has grown immensely since the first term, but I’m more motivated than ever before to smash it. Marc keeps telling us how we’re supposed to have weekends off and have a life outside of SCA, but we also have to know every little detail about the industry and deliver new SMPs and campaigns daily. It’s a lot of pressure, but I feel we’re all up for the par. 


I enjoy watching other people’s work and learning from it. I’ve always been a curious person and I’ve noticed that helps me out in this line of work. The years of obsessing over pop culture have resulted in me knowing a lot about cultural experiences outside of my home countries. Despite that every day I learn more about how I know nothing about the habits and brands of the UK. Sometimes I wonder if that’s going to be a problem, but I’m getting acquainted with them daily. I thought brands would be similar to those back home, but they couldn’t be more different. 


We received our first portfolio scores last Friday. It felt like I was back in high school waiting for the math test results. The teacher would always come into class, greet us and then proceed to first go through the whole test and tell us the correct answers. Only after she was done with that (after approx. 30 minutes) she told us our grades. Marc used a similar tactic when delivering the results. I understand why it’s needed. He needed to explain that these grades don’t mean much at this point and no one should get too caught up in them just yet. Despite that, I was sitting there with this knot in my stomach. I felt so anxious and sick. I don’t even know why, since I wasn’t stressing about the scores before that. I think it was just the whole situation and PTSD from high school. Anyway, after a seemingly endless stream of questions from my classmates (I’m looking at you DJ :D), we finally got our results. I was pleased with what the score was, but I just immediately started thinking of ways of how to get that grade up. 


I realized you need to show you’re having fun in your book. People enjoying watching the work of people who enjoy what they do and are just silly with it sometimes. I realized it’s important to put in the hard work, but also remember to take some time off. I realized the importance of being earnest. Collect dots whenever you can! Also, a moodboard scrapbook is the best thing. I’ve never had a physical one before and it’s so cool to have one you can flip through at any moment in the day. The only thing is I constantly want to add more stuff to it.

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