Ho Ho Honey’s Favourite Christmas Ads

‘Tis the season to be jolly and for SCA students that means one thing: looking out for this year’s Christmas ads (sorry Sainsbury’s, you got it all wrong this year). But what are the Christmas ads that have stuck with us over the decades? Let’s find out…


John Lewis -The Bear and the Hare (2013)

Lily Allen | Somewhere Only We Know (John Lewis Christmas Advert)

I guess this is predictable but as soon as someone says “Christmas ad” this is where my brain goes. Surely that’s a testament to just how good it is. The alarm clock twist will always strike a chord with me. 


John Lewis – The Long Wait (2011) 

John Lewis Christmas Advert 2011 The Long Wait

Extremely sticky, I will never forget this ad. 10/10 from me!


Sainsbury’s – The Big Night (2018)

The Big Night | Sainsbury’s Ad | Christmas 2018 

Imagine thinking you’re the star of the show by being dressed as a literal star but then a kid dressed as a plug steals all the spotlight. 


Allegro – English for Beginners (2016)

English for beginners | Czego szukasz w Święta?

Is it a rip off of the Colin Firth storyline from Love Actually? Potentially. Does that bother me? No. A funny old man doing funny little things all to learn English for his granddaughter. Hits you in the feels.


Amazon – Kindness, the Greatest Gift (2021)

Kindness, the greatest gift | Amazon Christmas Ad 

Portrays a black person/black family in an authentic but beautiful way. Shows the true heart of Christmas.


Co-op (2022)

Co-op switches off Christmas TV advert to spotlight community-led food initiative

Pulled their ad this year and used the budget to form a partnership with Your Local Pantry.


Metz – Judderman (2000)

Metz – Judderman (2000, UK)

One of the most fantastic, eerie adverts. Beautifully art directed, like nothing else. Beware the Judderman my friends…..


Posten – When Harry Met Santa (2021)

Posten – When Harry Met Santa (Norwegian postal service’s 2021 holiday ad)

Great storytelling, a celebration to love. If kids are seeing this, they’ll know why Santa won’t come this year… 

Jamaal, Andrew, Fred, Aimee, Charlie L, Anu & Issie

Sainsbury’s – 1914 (2014) 

1914 | Sainsbury’s Ad | Christmas 2014

Jamaal:Brilliant tonally/visually. I remember it years later and still think it’s gooood. 

Andrew: Ditto.

Fred: Woof. Who let this doggie out. Such a gem of an ad that pulls on my cold heartstrings like no other. 

Aimee: Bringing different nations together with a sensational ad. Despite the differences between each soldier, Christmas has a way of bringing both together as they share an unexpected bond over football. The advert is very heartwarming and humanising compared to traditional advertising.

Charlie L: 100% agree with the others on this choice. Sainsbury’s showed a nation what Christmas should really be about with this one, and I’m sure it stopped people in their panicked frenzy tracks, and made them shed some of the superfluous crap we all think we need to do.

Anu: The choice of characters and the way they have shot this beautiful story from one soldier’s eyes amplifies the sentiments. The little details such as the barber scene, also elevate the emotion, by highlighting the truth that all of mankind are the same, with the same needs. 

Issie: Wanted to put my name forward for this one too because oh my god. INCREDIBLE ad. 


Coca-Cola – Chimney (2021)

Coca-Cola | Chimney | Real Magic 

An incredibly wholesome story. You can feel the Christmas energy and it’s really drilled home with a beautiful proposition- “Christmas is magic when we share it”. Really well art directed. 


H&M – Come Together (2016)

“Come Together” – a H&M Holiday Short Film directed by Wes Anderson 

I can often be found slagging off Wes Anderson films as pretentious, confused and overly self-indulgent but this is just the most beautifully shot Christmas ad; playful, colourful, and joyful, it’s everything a Christmas ad should aspire to. 

Charlie H

Adam Sandler – Hannukah Song (1995)

Weekend Update: Adam Sandler on Hanukkah – SNL

I’m not Christian nor am I from a place with a rich tradition of Christmas ads, so here’s what all of us North American jews were obsessed with during this time of year.

Gwen & Nabeel

Yellow Pages – Mistletoe (1992)

Yellow Pages Christmas TV advert – Mistletoe (1992)

Gwen: One of my favourite Christmas ads because of its simplicity. It’s effective, memorable and gives you a dose of warmth and nostalgia. 

Nabeel: My reasons for choosing Mistletoe are explained perfectly above. Which makes writing a sentence really easy, but making it sound interesting is hard.  


Air New Zealand – A Very Mirry Christmas (2017)

A Very Merry Mistake #MirryChristmus #AirNZXmas | Air New Zealand

Get the Kiwi to post a Kiwi Christmas ad, very original I know. On the bright side, this one’ll be new to the Brits among us, so give it a whirl. World’s sexiest accent, baby. 

(Unfortunately this was actually made by an Aussie shop, but we won’t hold it against good old Air NZ. Well, not too much…)


Irn-Bru – The Snowman (2011)

IRN-BRU Snowman Advert

On first glance this is ridiculously ridiculous, but then strangely emotional. The lurid fizzy drink becomes magical. Almost… celestial. RIP Raymond Briggs, you bizarre, wonderful man.

PJ & Nesu

Coca-Cola – Holidays Are Coming (1997)

Coca-Cola Christmas commercial (Holidays are coming) (1) Long version

PJ: This ad for me has what is known as ‘mental availability’. Say Christmas ad and this is what I think of. A shamelessly commercialised American Christmas ad that is oh so simple and memorable.

Nesu: Gets me in my feels, fell in love with Christmas because of this ad.


Migros – Finns Parents (2018)

Migros Finn’s Parents

The winter period is usually the only time I get to see the parents and the rest of the family.  Always a treat to be able to go and see them.


John Lewis – The Bear and the Hare  (2013)

Classic John Lewis Christmas Advert 2013 The Bear and the Hare
I think it’s the same as other people’s choice in this SCAB, but it was one of the first ads I couldn’t get out of my head and, to this day, when I think of Xmas I think of it. 


Edeka- How to bring the family back together (2015)

Edeka 2015 Christmas Commercial

An old man misses his children so much, they are adults now, live all around the world, and just won’t visit him as they are always busy, so he gets creative to bring the family back home for Christmas. Beautiful and simple storytelling. This ad makes me cry a river and miss my home. 

Jess & Ali U

John Lewis – Monty the Penguin (2014)

John Lewis Christmas | Monty The Penguin | 2014

Jess: Would this be my favourite ad without Tom Odell’s Real Love? Probably not. But the combination of the song and the montage of the little boy with the ridiculously cute penguin just makes me well up. Classic John Lewis Christmas magic. 

Ali U: I think that the hook, twist and punch is used very well in-terms of bringing in the emotion, also who doesn’t like cute penguins.


Guinness – They Dream Of A White One – Christmas 2014 

Guinness – They Dream Of A White One – Christmas 2014 

It’s short and simple yet communicates lots. It’s not the classic Christmas ad vibe which makes so much sense for Guinness. A heartfelt ad that doesn’t feel forced but is quite refreshing and naturally on brand.


Hafod Hardware Christmas Advert (2020)

Hafod Hardware Christmas Advert 2020

There’s something so brilliant about an independent hardware store releasing popular Christmas ads. These are always charming but this one is my favourite. 


Sam Teale Productions – #TheGoKart (2022)

Alternative John Lewis Advert | The GoKart | Sam Teale Productions Official 2022 Christmas Advert

Really beautifully written and you get taken on a journey of emotions. I like that this wasn’t done with a huge budget and still carries the story well


HSBC – Eels (2007)

HSBC ‘Eels’ Ad

I know there should really be a thoughtful, colourful reason behind liking it, but in the end I remember thinking it was just simply a hilarious situation (for a bank to be utilizing anyway) – I’ve always been a very hungry hungry hippo so personally I also slightly envy the position he’s in. Just stuck with me over the years.


Coca-Cola – la lettre au Père Noël (2020)Taika Waititi.

Coca-Cola – la lettre au Père Noël “à Noël le plus beau des cadeaux c’est vous” Pub 60s 

I like the magical aspect of the ad and I think I always love the Coca Cola Christmas ads. 


Coca-Cola – A Coke for Christmas (2016)

A Coke for Christmas – Official Advert 2016

This ties into a simple truth that people who care for others would appreciate being cared for and it has stuck for 6 years now. 


Aldi Christmas Launch Advert 2021

A twist on a classic Christmas tale. I love Kevin the Carrot – he’s just very cute.

Merry Christmas to all, and to all a good night.

Love Honey x

Related SCABs

Go back

Student Application

  • Fill out the Application Form below to be a part of our next Award-Winning intake.

  • MM slash DD slash YYYY