Re-programming – By @AliciaCliffe

Alicia Cliffe

By Alicia Cliffe




Everything I thought I knew, I didn’t.


Everyone said you’ll learn to un-learn and then re-learn.


Then what you re-learn makes everything become clear.




I hadn’t realised until this week how much I had started to think differently.


And it took me by complete, jaw dropping surprise.


I started as a shy perfectionist that was scared of failure.


I hated the thought of people looking at my work and thinking, wow, did someone actually produce that?


Don’t get me wrong, I still am. But I didn’t realise how beneficial failure could be in the learning process until now.


I knew that PB1 and almost definitely, 2, 3, 4, 5, 6 and 7 would provide major learning curves. But what I didn’t know was how much of a leap I could take between the two.


PB1 held an emphasis on strategy.


I knew how important it was to get this nailed, to figure out exactly what you were trying to say, to whom, before you started executing. My focus fell so heavily on it I almost forgot to have fun.


But even worse, I wasn’t sure I’d improved on anything.


With a few days to go, I still hadn’t got a grip on strategy and my SMPS are still all over the place.


When it was over and I sat back to think about the past two weeks. I realised that it wasn’t failure I was scared of.


I was scared of not improving.


I felt like I couldn’t see a difference in any of the work I’d been producing and it has been 12 weeks!


As soon as I started PB2, I realised I was already working differently than the week before.


My approach has started to evolve compared to how I was working on the last brief.


I must have constantly been changing slowly. But vastly.


I hadn’t given the school enough credit for the ways in which it had made me think differently.


I hadn’t taken a proper step back to realise how much my brain had made new connections.


Since I’ve realised that this process has started to re-programme the way I think about a lot more than just advertising and that I can trust it to keep helping me to develop.


Which hopefully means I have a lot more time for fun and a lot less time for worrying about improving.

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