The answer is staring you in the face – By @laurenpeters123
By Lauren Peters
The answer is staring you in the face
Brief:GET Shoreditch Yuccies (Young Urban Creatives) who: write for counter-culture magazines about culture they despise yet are an intrinsic part of; gentrify neighbourhoods while complaining about gentrification; shoplift, but convince themselves it’s subversive because they only steal from corporate chains; partake in the ‘part-time blogger stroke full-time vegan’ scene; have 20 20 vision and a pair of empty frames; travel around on a one-gear fixie; refer to their bedrooms as ‘synth caves’; enjoy new age fun with a vintage feel; and generally speaking tend to meet people ‘before they are famous’TO donate money to the homelessBY demonstrating what’s in it for themProposition:A snap so good you can’t afford not toExecution:Insta-dog
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Krista – ‘I went to a social media conference just for the free craft beer’Augustine – ‘I did a coffee shop tour of Melbourne using a book about coffee shops and ordered a soy latte every time’Rollo – ‘I snack on Sainsbury’s organic extra-mature cheddar and dark chocolate (minimum 70% cocoa)’Fenton – ‘I never tried an avocado before they were trendy’Miranda – ‘I occasionally eat quinoa and cayan to boost my metabolism’James – ‘I spent a year growing my tache’Daisy – ‘I worked for a startup social media app in an office with ping pong tables’Jacob – ‘I ate avocado for breakfast, lunch and dinner’Adeline – ‘I became a vegan for three months’Christine – ‘I have origami tattoos’Robyn – ‘I worked at a start-up in Haggerston as a digital designer, wore oversized shirts, RayBans and box fresh Nikes’Alex – ‘I had a job for 3 months where I went into restaurants and took pictures of food’Sophie – ‘I didn’t wash my hair for 2 months to see if it would self-clean. It did. But it smelt really bad.’Anam – ‘I once went to a lush spa’Sam – ‘Artisan’The others are in denial.
