By Jacob de Figueiredo

 

Two Beautiful Masterclasses

We had a serious flurry of beautiful masterclasses today. Was one of those days that I bloody love. A bit because it’s truly inspiring and makes you realise how great this experience is and how lucky we are as students  but mainly ’cus I didn’t have to sit in front of my Mac and sweat like the little chungus boy I am, moving pixels around and generally losing my marbles as each second passes. 

The day started with probably my favourite masterclass of the year from Rory Sutherland. The man speaks so eloquently about behavioural economics and explains his ideas and thoughts on the world in such a way that even a child could understand it. Every word was better than the last and I really didn’t want it to end. And to be fair there were times I thought it actually might not end. It blew me away how someone can talk for hours about a subject in a way that constantly keeps the attention of the room. You could tell he loves his job and is truly passionate about the work he does. An incredible thinker and person. 

After that we had a second masterclass (such a strange name when you type it out) with Deanna which is always a treat. She has this amazing ability to take us out of the tunnel vision advertising world and help us discover things about ourselves and the world around us. I found it so refreshing to write some poetry, even though I was coming out with red hot liquid nonsense. It’s a great tool for dumping out your thoughts and coming back to your work with a clear head so I’ll defo give it more of a go in the future. I always found poetry a difficult concept to grasp. I thought it was a purely personal and introspective thing that somebody does to benefit themselves and no one else. Bit of a weird way to look at it considering it’s studied and preformed across the globe. That’s what I enjoyed about it today though, it allowed me to write anything that came to my mind which is always pretty fun right? I’m pretty sure all poetry can be justified as good poetry and you can’t be wrong soooooo… without further ado I welcome into your lives a poem. Written today under the watchful eye of poet extraordinaire Deanna and crafted by yours truly. 

It’s called. Jacob. A LIFE WELL LIVED. 

09

A NERD

SCENE NOT HEARD

WEASLE WORD

10

QUIET

NOT A RIOT

11

FRIENDS

FAG ENDS

GIRLFRIENDS

BACK ENDS

MMMM

YES, FRIENDS

12

LOST

COST?

ROBERT FROST

TOSSED,

TOO TRUE

13

SCARED

NOT PREPARED

SO AIRED

PRETTY IMPAIRED 

UNPAIRED

NOT SHARED

SUPER SCARED

14

AGAIN

NO CHAMPAGNE 

JUST PAIN

BLOODSTAIN

COCAINE

NO GAIN

CHEST PAIN

AGAIN.

Well, there it is. Could mean anything. All I know is that they are words put together and it’s a step by step narrative thought out my life.

Thanks for listening. 

Jacob xx