School of Communication Arts 2.0 doesn’t look like a traditional school. It looks more like the creative hub of a swish advertising agency. Fair enough, there is the sort of lecture theater that can be found in every university. But that’s not where you will be doing most of your learning. In fact we only tend to use the lecture theater in the evenings.
When you aren’t brainstorming, researching or pitching, you will probably be hard at work in the School’s state-of-the-art studio. There is a workstation waiting for each of our 50 cohort, and six industry gurus will drop in every day to chat, share ideas or provide helpful guidance.
The School’s ethos is that vocational learning should be considered as ‘action in rehearsal’. It endeavors to provide bright, ambitious and talented young adults with the best launchpad for a successful career in advertising. This is reflected in everything from the design of of central London base, to our network of industry mentors, and from our groundbreaking approach towards developing a qualification, to our industry-backed investment fund for seeding students‘ start-ups.
School of Communication Arts 2.0 is a social enterprise operating as not-for-profit. We have three revenue streams; public funding, school fees and industry sponsorship. Our charter is to invest spare resources, first in the creation of scholarship places to widen participation, and second in the advancement of facilities so that we can grow capacity.


