The Single Life – By @alexbottner_

By Alex Bottner

The Single Life



A couple weeks after my breakup with my partner, Marc began pairing up the other singles in the room with creatives from outside the school. The day that the new arrivals came in, he told me that he didn’t have a partner for me. He believed that I would work best as a single for more progressive agencies.

I had been considering carrying on as a single after I had a good week working on my own, but it was daunting. I was worried that the success I had was just a fluke, and didn’t know how I would manage double the workload. 

But luckily that week, a few SCA alumni came in to give us tips for the final weeks of the course. 

I was surprised to see how many singles were on the panel. Two of them became single not too long after starting placements in agencies, and carried on working by themselves. Hearing about their experiences made me realise that being a single has its perks.

For one, you can create your own schedule and don’t have to factor in someone else in your career decisions.

It also pushes you to interact and bounce ideas with everyone in the room instead of just relying on your partner, meaning that you can build relationships with more senior people.

Becoming a single has pushed me to be a lot more creative, because I have no one else to rely on. If I’m not feeling a particular brief, too bad. I have to find some way out of it.

It’s made me own my tone of voice, what kind of work I want to make, and what companies I want to work for.

I am excited to see what the future brings as a singleton in ad-land. 

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