Typical SCA student? There isn’t one.

At first glance you might assume I’m not your typical SCA Student.   

I’m a father of two.

I’ve more than a few years’ experience in the direct response end of ad land. 

Plus, another lifetime in various other jobs. 

Grew up the son of a single-parent Nigerian immigrant on the thirteenth floor of a council estate tower block. 

And all that jazz.

But on second glance I am your typical SCA student.

Because there isn’t one.

Campaign ran an article on the School that convinced me to finally apply. It led with the headline ‘Misfits and Oddballs Welcome’.

That’s who you’ll find at SCA.

Scholarship students. People straight out of uni. People that have sidestepped uni completely. People with full-time jobs. People with kids.

People with full-time jobs and kids.

Like me. 

My youngest was born in November last year, one month after I started the course.

I’m not going to lie, it’s been intense. A new baby in addition to the small matter of a raging global pandemic…

But I’ve survived. As I write, I’m a matter of weeks from completing the course having won a D&AD New Blood Black Pencil along the way.

However nice awards are though, the real prize is that this world-class course opens doors…or teaches us how kick them in.

The faculty are hugely supportive; and the mentors are legends in the game. The masterclasses are recorded so I’ve managed to study around family and work commitments where needed. 

On top of all that I’ve met the most delightful bunch of misfits and oddballs that I’m sure I will know for a long time.

On reflection, maybe there is a characteristic typical of a SCA student whether we’re online or in studio, whatever our story – we’re all ambitious people that want to have ideas that people remember.

If that sounds like you, book in a call with the Dean and have a chat.

Be sure to have a notebook with you. And be prepared to change the way you think, the way you work and the way you see the world. 

Osagie and his team won Black, Yellow and White at this years D&AD New Blood Awards. Its the only entry to have ever won the top three prizes and our fourth year of a Black Pencil win!

Check out the entry from Osagie Samuel, Jack Walsh and Gareth C E here

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