By Sean Grace
This sentence has five words
Applying Gary Provost’s advice to Vikki Ross’s MasterclassWordsRead wordsWords are everywhereSigns of inspiration everywhereMake you feel, think, actLook around. Listen to comedy. Anything!BooksRead themThe Copy BookPersuasive Copywriting (the science!)How to Write Better CopyWrite to Sell on your desk Sell or get someone to do something Write Talk direct It’s a conversationSpeak in everyday language Honest, personal, nostalgic, emotional, language No formal, business words no-one understandsUseContract words You’ll say ‘you’ll' Not ‘receive’ but ‘get’Remember the old Ronseal adWhat it says on the tinSpeakSay weAnd say youExclusive - just for you or maybe only for you?Match the brand but make sense Opinion It’s yourswhat you wantNot some copy God’sDifferentiate their tone of voice Entertaining is punchy, entertaining is warm ActiveNot passiveAmy watches TVBut TV isn’t watched I said active not macho Don’t get banned or caught speedingDittoWho’s listening?Talking to yourself?My Burger is great My TV is great becauseBrand love doesn’t happen like thatWorkUse impact Keep readers interested People will buy emotionsSo make them feel something All great stories come from within BreadIt’s tastyUse your loaf Don’t over ‘need’ itPitta won’t save the worldBut feed the world, you winCountBe Meaningful Keep it relevantDisdain all boring adjectivesTell a story without adjectivesAnd get people on your side AmazingComedy’s original Drama’s award winningHarvey, Nichols, Adam, EveArt, copy, doing different things then just let it sink inFunReal funReally funny fun At #copywritersunite next TuesdayPuns and cliches are fineIf you don’t ask for SpriteWho The whatAnd the where Work where you wantIdeas aren’t at your deskStand out so they find youDanceRhythmic pace Praise the coffeeMoreover praise the cupWam Bam Thank you RamOreo Minis make copy taste better.This sentence has five wordsApplying Gary Provost’s advice to Vikki Ross’s MasterclassWordsRead wordsWords are everywhereSigns of inspiration everywhereMake you feel, think, actLook around. Listen to comedy. Anything!BooksRead themThe Copy BookPersuasive Copywriting (the science!)How to Write Better CopyWrite to Sell on your desk Sell or get someone to do something Write Talk direct It’s a conversationSpeak in everyday language Honest, personal, nostalgic, emotional, language No formal, business words no-one understandsUseContract words You’ll say ‘you’ll' Not ‘receive’ but ‘get’Remember the old Ronseal adWhat it says on the tinSpeakSay weAnd say youExclusive - just for you or maybe only for you?Match the brand but make sense Opinion It’s yourswhat you wantNot some copy God’sDifferentiate their tone of voice Entertaining is punchy, entertaining is warm ActiveNot passiveAmy watches TVBut TV isn’t watched I said active not macho Don’t get banned or caught speedingDittoWho’s listening?Talking to yourself?My Burger is great My TV is great becauseBrand love doesn’t happen like thatWorkUse impact Keep readers interested People will buy emotionsSo make them feel something All great stories come from within BreadIt’s tastyUse your loaf Don’t over ‘need’ itPitta won’t save the worldBut feed the world, you winCountBe Meaningful Keep it relevantDisdain all boring adjectivesTell a story without adjectivesAnd get people on your side AmazingComedy’s original Drama’s award winningHarvey, Nichols, Adam, EveArt, copy, doing different things then just let it sink inFunReal funReally funny fun At #copywritersunite next TuesdayPuns and cliches are fineIf you don’t ask for SpriteWho The whatAnd the where Work where you wantIdeas aren’t at your deskStand out so they find youDanceRhythmic pace Praise the coffeeMoreover praise the cupWam Bam Thank you RamOreo Minis make copy taste better.