Backpack full of AI

In just over a month we unleash a new year at School of Communication Arts 2.0.

Not a polite cohort of creatives who’ll shuffle into agencies, nodding at the old ways of doing things. No. This is a generation being trained to use AI like an exoskeleton strapped to their creative bones.

It won’t think for them. It won’t replace the mess, the taste, the scars, the instincts. It will just make them louder, faster, harder to ignore. Imagine the briefs you’ll get back when your juniors can lift ten times more creative weight than you could at their age. (Painful thought, isn’t it?)

We’ve only got here because of our partners — the ones who’ve tested, argued, and experimented with us through SCAFFOLD workshops. You’re not just helping us train students. You’re rewiring your own organisations in the process.

Because these students won’t just bring AI into their practice. They’ll bring it into your agencies, your workflows, your client meetings. They’ll arrive fluent in a language that too many leaders are still pretending is optional.

The industry loves to say the future belongs to the brave.Good news: in five weeks, it’s going to walk into your agency wearing a backpack full of AI — and it won’t be waiting for your sign-off.