5 min read

Party Academy

Written by
Freddie Martin
Published on
February 23, 2026

Party Academy has closed its doors for the final time.

Well it would have if they’d ever opened in the first place.

I’m not too sure why we couldn’t make it work, I mean the idea of Desperados , a cool and exciting beer and tequila concoction, teaching young adults how to party hard (within limits) seemed like a no brainer.

A potential downfall could have been the name. It doesn’t exactly scream ‘fun’ and in fact someone even said it was lame, which I think is harsh but maybe they’re right.

I guess when you’re passionate about something, it's hard to see its flaws.

Anyway, I was thinking about what it would be like to be a graduate from Party Academy. Would I have had far less haphazard drunk experiences? Certainly. Would I still be known as Freddie boring? No way.

Unfortunately we never actually managed to put any students through our rigorous educational pre-drinking program. It’s a real shame because I’m convinced that a game of Ring of Fire with cards telling you to tone it down on the alcohol would have made anyone think twice about downing the cup in the middle. Genius.

It was all about the optimal party. Nobody would ever be too drunk (or too sober) and we hoped to have a big name like Mr. David Guetta hosting our weekly pub quiz.

Questions would range from light hearted music ones, for example, who headlined Coachella in 2008 to more serious ones, with a real lesson, like how many tequila shots can you consume before it becomes a lethal dose of alcohol.

So. Much. Potential.

For now, I’ll put my Academy days behind me and focus on becoming the record holder for most wood pencils won at D&AD.

I’d even settle for a graphite.

School’s out.

Share this post
Freddie Martin
Insights

Insights for you

Ready to start your career as a creative or entrepreneur?

Our dean Marc Lewis would love to chat with you. We make the process simple, select a time that works for you and book a call now.

A crowded beach with people swimming in the waterby Grigorii Shcheglov