By JOHN - The SCA Intake of 2017/18

What’s your favourite winner from D&AD18?

The John intake discuss their favourite Pencil winners from D&AD 2018. Meg: Trash Isle, KFC apology and nothing beats a LDNR and Tide. Oh god and Apple HomePod - I love so many!Poppy: So, so many! Apple - Welcome home, Absolut - Nothing to hide, Breast Cancer Foundation - Coming of age, Marmite - The gene project, Essity - bloodnormal. And more! Jon?: Fearless girl. It’s a (what) ad?Melina: FCK and Fearless girl. Brilliantly simple and simply brilliant.Joe: Tide, Tide, Tide. so meta. Gary: Bloodnormal from BBDOBen: Pedigree child replacement was an insight brilliantly executed. I find it baffling that work we recognise then surprises us when released. Parents getting a pet when their kids leave isn’t an uncommon thought - it’s getting to that skewed world thought first, that they did.Also Dyslexic sperm bank is a grabbing headline as well.Helena: LDNR, Tide, Ikea peeMartin: To the last tree standing – Digital Marketing. Very clever use of a piece of game which taps into a huge culture. I myself played Minecraft for a bit and would instantly love to walk through this forest.Darius: Fearless Girl obvs.Adeline: Nothing beats a LDNR. Still mouthing every word when watching it. Can’t get over it. Don’t think I ever will.(and Tide, of course)Henry: Lost nights - FCB New Zealand for Health Promo agency. Best thing I’ve seen all year. Beautiful. Becky: Marmite, The Gene Project. Fit so well with brand and took it in a slightly different direction. Sara: Apple - Welcome Home and Tide! Petra: It’s impossible not to say Fearless girl, so simple and powerful. Tide and Trash isle are also great pieces of work that I would love to have in my portfolio. J: Cowboys of compton (Guinness) Humble (Kendrick Lamar) Nick: LDNR. For the final scene and Alex Iwobi’s gag. His only good delivery this year (amirite @Marc).Jem: The Talk. Because it's something everyone needs to see. And someone finally did a great Ad about race. Steve: Tentacled Brain Sacs. It won for copy for Hellmann's but beautiful aesthetic too. Helena: Immunity charm, Ikea pee and Marmite Gene Project. Susie: Nothing beats a LDNR. Bloodnormal.